Apple - Art Directing the Core Design System

Drove the evolution of Apple.com’s design system—defining the visual and interaction language that powers consistent, accessible, and expressive experiences at global scale.

Apple - Redesigning Navigation for a Billion Users

Redesigned Apple.com navigation for clarity and scale today, while shaping a forward-looking model to enable new storytelling experiences.

Grid Capital Planning - Bain & Company

Helped Bain and Company gauge customer interest and raise USD 1Bn investment for proposed Investment Planning tool through design of an MVP, storytelling and humanising the data and tech.

Tela- Designing the future of OTT platforms

Designed the strategy and MVP for a unique online streaming platform for Middle Eastern users that competes with major competitors such as Netflix, Prime, Disney, and others.

Velocity- Financial Crime Compliance with Ease

Helped Alacer reimagine an existing suite of solutions for scale, with a strong visual identity to move to the next level and increase user engagement.

TranscribeX- Making speech accessible to all

Imagining a suite of solutions to make the world more accessible to deaf and hard of hearing

SAC Glance- BI tool for Apple watch

Designed the wearable version for the SAP BI tool to provide concise, personalised actionable insights for business leaders on the go, at a glance .

Terminal Manager

Lead the redesign of Honeywell Terminal Manager, the biggest portfolio in Honeywell PMT division with 44 M USD Annual Revenue.