Helped Bain & Company gauge customer interest and secure a $1Bn investment for a proposed Investment Planning tool by designing an MVP, storytelling framework, and humanized data-driven experiences. Used systems thinking and mental models to simplify complex data, enabling better decision-making. Led ideation workshops and co-creation sessions to align teams on product vision. Worked autonomously, balancing design quality with technical constraints, and iteratively refined wireframes and prototypes while meeting high-pressure deadlines.