As the Design Lead for Apple.com’s Core Design System, I drive the evolution of its visual and interaction language—defining foundational theories in color, motion, and shape that make the UI look, feel, and behave like Apple.

With a systems-thinking approach, I design scalable frameworks that enable expressive, flexible storytelling across a global platform. My focus is on building components that are precise, adaptable, and future-ready—ensuring accessibility and responsiveness across workflows, devices, technologies, and in over 106 countries.

I collaborate closely with Art Directors across the organization to ensure the system supports and elevates creative work at every scale. It powers experiences built by hundreds of teams, including Marcom, Online Retail, Channel Partners, Direct Marketing, Online Support, and Developer Relations—serving multiple lines of business worldwide.

Through storytelling, creative shares, and thoughtful collaboration, I help teams understand not just how the system works, but why it matters. My role blends leadership, strategy, and craft—shaping systems that support Apple.com’s present and help define its future.

That’s a glimpse of what I do—feel free to reach out if you’d like to hear more!