Velocity

Project Timeline

2020-2021

Client

Alacer
Product Link

Contributors

Geethu Sebastian

My Contribution

Lead designer
CX and Product Strategy
Interaction Design
Style Guide and DLS

Redesigned Alacer's Velocity FinCrime solutions with a new Design Language System, optimized task flows, and simplified IA to enhance scalability and user experience. Collaborated with C-suite executives to define requirements, set priorities, and establish an iterative roadmap. Presented design decisions to stakeholders and led the visual and interaction design, ensuring detailed UI specifications for development. Balanced design quality with technical constraints and business objectives while working autonomously.